I've partnered with SaaS teams to design products and marketing experiences that make complex technology feel simple. I've worked with startups through enterprise and hold a Bachelor's degree in Psychology and Master's in UX Design.
When I'm not designing, I'm exploring new food joints, traveling, skiing or spending time with my family.
From scale-up to enterprise
Chris S.
Product Manager, Abacus Group
Kezia V.N.
Marketing Leader, Moloco
(previously Facet Data)
Louis A.
Marketing Leader, RevSure
I embed directly in your product team as a UX/UI designer who understands your users, your engineers, and your roadmap. I specialise in data-heavy B2B SaaS products — dashboards, internal tools, complex workflows, and apps that were built for function but never properly designed for the people using them.
After 8 years working alongside SaaS marketing teams, I understand the content, pace, and complexity these teams operate at, including software companies communicating technically complex products. I design in Figma and build in Webflow — landing pages, product pages, templates, full website updates — you name it. I set it up so your team can update and scale without relying on a developer every time.
I lead full website redesigns for B2B software companies, from research and strategy through to final design - creating a site that reflects where your company is now and scales with where you're going.
I also build in Webflow - or hand off to your dev team if you prefer.
You work directly with me- no account managers, no handoffs, no delays waiting for someone to relay feedback. I bring both strategic thinking and technical execution to every project, which means I'm not just executing what you ask for, I'm helping you make better decisions along the way. My clients don't just get a designer, they get someone who understands their business, their users, and their goals.
AI is one tool in my toolkit, not a replacement for craft. I use it selectively across research, strategy, and refinement, where it genuinely speeds things up. I'm always experimenting to find where new tools actually fit in my workflow. The goal is always faster delivery without sacrificing quality or the thinking behind the work.
Every engagement is structured around what your team needs. Some clients work with me on a continuous basis, others come to me for a specific project. Either way, I'll recommend what makes the most sense after understanding your goals. The best place to start is a short conversation.
I work exclusively with B2B software companies, particularly those building technically complex or data-driven products. I've worked across AI-powered adtech, martech, fintech, cybersecurity, and data analytics, and have designed marketing experiences for AI-focused SaaS companies. I don't take on pure graphic design, print, or projects outside the software space - staying focused is what allows me to do my best work.
Most ongoing clients invest between $3,000 and $5,000 per month depending on scope and hours. Full website redesigns are fixed-price projects, for a typical medium-large B2B software website, design starts at $25,000. Every engagement starts with a discovery conversation so I can understand your needs and provide a clear, tailored proposal.
We start with a discovery conversation. I want to understand your goals, your team, and where you're trying to go before I propose anything. From there I'll put together a clear recommendation tailored to your situation. If we're aligned, we'll agree on a scope and kickoff from there.
You work directly with me- no account managers, no handoffs, no delays waiting for someone to relay feedback. I bring both strategic thinking and technical execution to every project, which means I'm not just executing what you ask for, I'm helping you make better decisions along the way. My clients don't just get a designer, they get someone who understands their business, their users, and their goals.
I work exclusively with B2B software companies, particularly those building technically complex or data-driven products. I've worked across AI-powered adtech, martech, fintech, cybersecurity, and data analytics, and have designed marketing experiences for AI-focused SaaS companies. I don't take on pure graphic design, print, or projects outside the software space - staying focused is what allows me to do my best work.
AI is one tool in my toolkit, not a replacement for craft. I use it selectively across research, strategy, and refinement, where it genuinely speeds things up. I'm always experimenting to find where new tools actually fit in my workflow. The goal is always faster delivery without sacrificing quality or the thinking behind the work.
Most ongoing clients invest between $3,000 and $6,000 per month depending on scope and hours. Full website redesigns are fixed-price projects, for a typical medium-large B2B software website, design starts at $25,000. Every engagement starts with a discovery conversation so I can understand your needs and provide a clear, tailored proposal.
Every engagement is structured around what your team needs. Some clients work with me on a continuous basis, others come to me for a specific project. Either way, I'll recommend what makes the most sense after understanding your goals. The best place to start is a short conversation.
We start with a discovery conversation. I want to understand your goals, your team, and where you're trying to go before I propose anything. From there I'll put together a clear recommendation tailored to your situation. If we're aligned, we'll agree on a scope and kickoff from there.
